Manama: Benefit Company announced its bronze sponsorship of the Third Asian Youth Games (AYG), which will take place in the Kingdom of Bahrain from October 22-31, under the patronage of His Majesty King Hamad bin Isa Al Khalifa.
According to Bahrain News Agency, the sponsorship agreement was signed by Yusuf Duaij, Chairman of the Executive Committee for the AYG, and Nezar Maroof, Chief Marketing and Corporate Communication Officer at Benefit. Duaij emphasized that this agreement with a leading national company like Benefit reflects a shared commitment to supporting the sports and youth movement in the Kingdom. He noted that the bronze sponsorship will play a vital role in providing the necessary support to ensure an exceptional edition of the AYG.
He further stated that the support of national institutions is key to the success of the Asian Youth Games 2025 and showcases national pride, highlighting Bahrain's ability to host major events.
Maroof expressed Benefit's pride in this partnership, affirming that supporting the Asian Youth Games aligns with the company's corporate social responsibility to contribute to the national vision of hosting major sporting events. He also mentioned that the bronze sponsorship of the AYG reflects a strong belief in supporting youth and sport as key to community development. The event is seen not just as a sporting competition, but as a platform for cultural exchange and for enhancing Bahrain's regional and global standing. Maroof noted that Benefit is committed to providing all that is necessary to ensure the success of the event, held under the patronage of His Majesty the King.