Manama: Under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, the 33rd edition of Jewellery Arabia and the 3rd edition of Scent Arabia will be held at Exhibition World Bahrain (EWB) from November 25 - 29. Organised by Informa Bahrain, these events will return with a new format, showcasing over 700 international and regional exhibitors across six halls over five days. Visitors can register for free via the official link.
According to Bahrain News Agency, Sara Ahmed Buhijji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and Chairperson of the Board of Directors of EWB, expressed gratitude for the royal patronage, highlighting its importance in boosting Bahrain's status as a global hub for major exhibitions and conferences. She stated that the event is a leading occasion in the Middle East for jewellery and watches, strengthening its position among other exhibitions in Bahrain.
Buhijji noted that hosting these events aligns with the 2022 - 2026 Tourism Strategy, which seeks to enhance Bahrain's role as a prime destination for exhibition and conference tourism. The BTEA, along with public and private partners, is committed to creating an attractive environment for high-quality events, thereby increasing Bahrain's competitiveness in the sector.
Mohammed Ebrahim, General Manager of Informa Bahrain, reaffirmed the commitment to providing global platforms that enhance visitor and exhibitor experiences. He announced that the 2025 edition will feature over 85 new brands and additional experiences to enhance visitor engagement.
Jewellery Arabia will feature prominent exhibitors, including Bahrain Jewellery Centre with the "APM Monaco" brand, as well as Al Zain Jewellery, Kooheji Jewellery, Mattar Jewellers, and Malabar Gold and Diamonds. Scent Arabia will showcase notable perfume shops such as AtyabAlmarshoud and Arabian Oud.
The 2025 exhibition will introduce new attractions like the Jewellery Arabia Court, a Greek Pavilion, and a workshop for on-site jewellery making. The event will be accessible from 3 P.M. to 10 P.M. on most days, with extended hours on Friday. Jewellery Arabia will occupy Halls 3, 5, 6, 7, and 8, while Scent Arabia will be held in Hall 2.