Seoul: Hyundai Motor Co. announced it will freeze prices of all new vehicles sold in the United States through early June as part of efforts to support customers amid market fluctuations, according to the automaker's American subsidiary.
According to Bahrain News Agency, Hyundai Motor America (HMA) stated that any new Hyundai vehicle purchased through June 2 will be protected from Manufacturer's Suggested Retail Price (MSRP) increases, regardless of market conditions, under the company's Customer Assurance programme.
The automaker noted that the MSRP freeze aligns with its broader strategy in the United States, which includes a US$21 billion investment plan from 2025 to 2028 to expand manufacturing and technology operations and support job creation.