Manama: Sara Ahmed Buhjji, Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority (BTEA), stated that Jewellery Arabia 2025 continues to strengthen the Kingdom of Bahrain's position as a regional hub for major exhibitions, with participation from more than 650 exhibitors representing 29 countries.
According to Bahrain News Agency, Buhjji emphasized the enduring partnership between BTEA and Informa Markets and noted the exhibition's consistent growth over the past three decades. She explained that the 2025 edition features both international and Bahraini pavilions, showcasing jewellery, gold craftsmanship, local jewellery design, and luxury watch brands. Buhjji also mentioned BTEA's efforts to enhance visitor services, facilitate movement between halls, and expand dining options, all supported by coordinated transport and hospitality arrangements for international visitors.
Buhjji further elaborated that Exhibition World Bahrain's modern facilities have attracted large-scale events, facilitated by cooperation across government entities. She pointed out that exhibitions like Jewellery Arabia, Cityscape, and Scent Arabia stimulate activity in the tourism, hospitality, logistics, and aviation sectors and contribute to the Tourism Strategy 2022-2026. She also noted the involvement of Team Bahrain, which includes the Ministry of Interior, Customs Affairs, and the Ministry of Industry and Commerce, in streamlining logistics and improving exhibitor services, including customs processes through a digital platform.
Mohammed Ibrahim, General Manager of Informa Markets, highlighted the company's partnership with BTEA as an example of effective public-private cooperation. He remarked that Bahrain has shown a strong capability to host international events, supported by advanced infrastructure and experienced government teams. The government's efforts, led by His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, were also emphasized. Ibrahim noted that Informa Markets has worked on enhancing the visitor experience with improved entry procedures, expanded parking, and a unified digital information platform, while continuing to highlight Bahraini participation and support national products.