Manama: Under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, the Royal Bahrain Concours 2025 will take place on November 7-8 at the Royal Golf Club. The event is organised by Thorough Events in collaboration with the Bahrain Tourism and Exhibitions Authority (BTEA). The Royal Bahrain Concours 2025 has announced Euro Motors as its Official Automotive Partner for its inaugural edition.
According to Bahrain News Agency, this collaboration brings together the Kingdom’s most prestigious automotive celebration with Bahrain’s leading luxury importer and retailer, further cementing the event’s position as the Gulf’s premier concours destination. Euro Motors, established in 1998, has positioned itself as the leader in Bahrain’s automotive industry through its representation of luxury brands, including BMW, MINI, Jaguar Land Rover, Rolls-Royce, Ferrari, and Maserati. The dealer group has evolved into a multi-brand powerhouse, preserving each brand’s identity while becoming synonymous with automotive excellence in the Kingdom.
The signing ceremony was held at Euro Motors in Sitra, attended by Sara Ahmed Buhiji, Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority; Rashid Z. Alzayani, Managing Director of Euro Motors; and James Brooks-Ward, Chief Executive Officer of Thorough Events. The agreement marks the beginning of a long-term collaboration aimed at bringing a motoring experience to Bahrain’s growing calendar of international events.
Sara Ahmed Buhiji stated that the Royal Bahrain Concours exemplifies the Kingdom’s vision to host experiences that reflect innovation, craftsmanship, and cultural excellence. She emphasized the value of Euro Motors’ commitment to supporting this vision and elevating Bahrain’s presence on the global stage. Through this partnership, Bahrain continues to strengthen its position as a destination that celebrates heritage while embracing modern luxury and creativity.
As part of the partnership, Euro Motors will provide a fleet of BMW 7 Series vehicles for VIP and guest transportation. The company will also support a display of its distinguished marques showcased at the Royal Bahrain Concours and across exclusive events celebrating craftsmanship, innovation, and automotive artistry.
Rashid Z. Alzayani commented that the partnership reflects Euro Motors’ dedication to supporting the Kingdom’s vision for growth and distinction, while underscoring the private sector’s role in advancing this vision. He expressed pride in collaborating with the Bahrain Tourism and Exhibitions Authority and Thorough Events on an initiative that celebrates creativity and innovation.
James Brooks-Ward, Chairman of the Royal Bahrain Concours, welcomed Euro Motors as the Official Automotive Partner, highlighting their commitment to automotive excellence and representation of prestigious luxury brands as a perfect match for an event that celebrates automotive craftsmanship and heritage. The partnership underscores the Royal Bahrain Concours’s growing momentum as the Gulf region’s premier automotive celebration.